We’re a strategic design practice creating complete brand systems. End-to-end, we define what brands stand for, how they show up in the world, and the systems that support them. We’re here for the optimists and visionaries building better businesses, cultures and futures–each making the world a little better in their own way. Our work is an investment in and driver of future success by helping brands define and harness what makes them truly special. Together we’ll make your brand unique, memorable and irresistible.
Brand creation
Design and technology
Harness the power of integrated design and technology, backed by rigorous strategy to create undeniable business advantages.
As a studio, we’re not interested in mere decoration. We strive to create work that is strategic, intelligent, beautiful, functional and demonstrably effective for clients that value an integrated and multi-layered approach. This results in a design and technology stack with compounding strengths that works harder and lasts longer.
Semper Semper is led by Founder and Creative Director Sam Ashby and Tech Director Martijn Verhoeven, from Wellington, New Zealand. Sam has twenty years experience in branding, advertising and digital design, from his native London, to his adopted Wellington. Likewise, Martijn has been involved in the tech industry for over 30 years, from the internet’s earliest days, to today’s cutting-edge digital experiences.
In an increasingly artificial age, we’re proudly human. The team you meet is the team creating the work, and whilst others give their creativity over to the machine, ours is proudly human-led. Our core team is supported by a tight network of collaborators and production partners, utilising the best talent and tools available, to create the most impactful work possible.
Our studio culture is fundamental to everything we do. As a practice, we’re deeply future-focused, always exploring new methods, technologies and possibilities, because the future never stops arriving. We’re quality obsessed, never satisfied and always striving for better. And above all, we believe in being wonderful collaborators by making the experience smooth, easy and fun.
